Alvin Ang
Property and financing strategy
Alvin builds the numbers side of HomeAsset: the FRAME affordability method, the data work behind the guides, and the financing analysis used across more than 3,000 cases assessed to date.
Built so you can decide before you ever need to talk to us.
HomeAsset exists because most property advice in Singapore arrives attached to a sales conversation. We publish the evidence first: guides that answer real questions, tools that compute your numbers, and data with its sources shown. If a conversation happens, it happens after you already understand your options.
The method
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Educate first
Every guide answers one question, cites primary sources, and shows a worked example. If a claim has no working attached, it does not get published.
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Quantify second
Tools compute your version of the answer: your proceeds, your budget, your timeline. Each tool discloses exactly how it calculates.
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Advise only when you ask
Personal advice is a conversation you start, not a funnel you fall into. Start it whenever you are ready; we are one message away.
The people
Celest Goh
Client advisory
Celest leads the advisory conversations: turning the platform's evidence into a plan that fits a family's actual timeline, constraints and comfort level.
Both are CEA-registered salespersons with PropNex Realty Pte Ltd. Registration and licence numbers appear in the footer of every page. Home Asset is not an estate agency.
The data we use, and how we treat it
- URA (Urban Redevelopment Authority) Private residential transactions, price indices, supply pipeline
- HDB Resale transactions, resale price index, policy rules
- data.gov.sg and SLA Land parcels, boundaries, official datasets
- CPF Board, MAS, IRAS Rules that guides depend on, always linked directly
Three rules, always: cite the primary source, never present analysis as a guarantee, and date every market-dependent claim. When a rule changes, every guide that depends on it is flagged and re-reviewed before it keeps its place in the library.